who owns the film and how they are distributed
team of people trying to get the film into the biggest possible audience
launching films and sustaining the is important
skills involved are different to making films
business is product driven
advertising
distributors task is to get people to see the film and like it
films first in cinemas
internet/ipods are taking over from cinema
cinema is still very popular
worst thing for producers is straight to video ( skipping cinema )
if a film is going to do well, it needs to be in the cinemas first
most important place is the cinema, to view trailers to other films etc.
trailers before film at cinemas
platforms vary, mp4, DVD, blue ray , sky premier
audiences get to choose when and where to watch the film, available for downloads
broadcast free to air
distributors have to discuss their plans with film makers, producers etc.
they sell the films to the media, marketers and the public
pixar rataoille rival with dream works.
where to they get their films, from one or more various sources
distributors look for something fresh, original, and will fit into a general publicity campaign
we would look for stories that are interesting to us
films marketability, target audience etc
playability how it performs in the marketplace
each film is tailored independently
need to release it in uk cinemas
promote it in all media, tv, magzines etc..
how the release will be accounted for
PLANNING A RELEASE
each film has its own plan
distributors get to know their experience through research
each release must be planned
target audience, age, class, gender, interests, type of social network
the greater the box office takings, the more people will see it in cinema
most films dont make the money back from what they spent on the film
slumdog millionaire, made lots of money, but diddnt think they would make much money
test audiences, focus groups etc
projected release days often change
the distributors will move the release dates around because they need to be exact
what was the stars recent films
has the film any hope for academy awards, actors who would win awards, they have to pitch it so they are at the right time
sequild, has the film already been released in the US
what certificate it has is important
saturation release may open simultaneously in 1000 screens
tent pole titles
occationally the film might be platformed, 25% of the UK
how man cinemas in the UK ? 650
how man screens? 3,400 screens
average film, how many prints ? 200
FILM MARKETING
marketing objective is to create visibility, raise awareness, engage interest
online radio
posters
made by the studio or by distributors
quad format 30"X40"
many months before the release a teaser poser may be created
Monday 16 March 2009
Podcast
Distribution + Ownership
who owns the films and how they get distributed
team of people called the distributors trying to get films the largest possible audience
skills involved are different to making films
Buisness is product driven
films are main reason why we buy tickets
distributors task is to reach a tricky audience
who owns the films and how they get distributed
team of people called the distributors trying to get films the largest possible audience
skills involved are different to making films
Buisness is product driven
films are main reason why we buy tickets
distributors task is to reach a tricky audience
Taking Pictures
Here you can see some of the students taking photos and moving around some of the cardboard houses on the set. You can see in one of the pictures what were using as houses, just cardboard cello taped together. In the photo, the set is ready, when the set is ready we then turn the lights off and set all of the torches up to create a spooky atmosphere.
Friday 13 March 2009
Wednesday 11 March 2009
Movie Poster
Synopsis: The well known myth about when each and every child got hung on each night of October on a hill at the peak of the village. Forgotten by most people in the village, and confused when children go missing since the month has begun, and what was once a myth, is now a reality.
I looked at many other movie posters to give me a basic idea on ways to structure my poster, with the background photo, font, placing of the font, actors etc. There were many skills involved in making my movie poster. The main skill is photography, i took a series of photos, and selected the best one for my idea. This photo was then used as the background image for the poster. I used photoshop CS3 to crop the image, edited the colors and saturation, and adjusted the lighting/exposure the lighting. Using this program is also a special skill, Without a program like this no film poster would have an eye catching effect. However, not much editing was needed on the lighting as we used 3-point lighting during the photo taking. Teamwork is was important when taking the photos, because i was on the camera, it was my job to tell people what to do, what needs moving/changing to make the image look realistic. Before photography, we had to create small houses out of cardboard boxes, then we had to structure them, and place them in the correct position. After completed this, i then needed to select the right actors for the job, i thought that it would be a bit different to have some comedy actors, like Adam Sandler, and Johnny Knoxville, the genre of this film could then be called a comedy/horror?
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