podcast

who owns the film and how they are distributed

team of people trying to get the film into the biggest possible audience

launching films and sustaining the is important

skills involved are different to making films

business is product driven

advertising

distributors task is to get people to see the film and like it

films first in cinemas

internet/ipods are taking over from cinema

cinema is still very popular

worst thing for producers is straight to video ( skipping cinema )

if a film is going to do well, it needs to be in the cinemas first

most important place is the cinema, to view trailers to other films etc.

trailers before film at cinemas

platforms vary, mp4, DVD, blue ray , sky premier

audiences get to choose when and where to watch the film, available for downloads

broadcast free to air

distributors have to discuss their plans with film makers, producers etc.

they sell the films to the media, marketers and the public

pixar rataoille rival with dream works.

where to they get their films, from one or more various sources

distributors look for something fresh, original, and will fit into a general publicity campaign

we would look for stories that are interesting to us

films marketability, target audience etc

playability how it performs in the marketplace

each film is tailored independently

need to release it in uk cinemas

promote it in all media, tv, magzines etc..

how the release will be accounted for

PLANNING A RELEASE

each film has its own plan

distributors get to know their experience through research

each release must be planned

target audience, age, class, gender, interests, type of social network

the greater the box office takings, the more people will see it in cinema

most films dont make the money back from what they spent on the film

slumdog millionaire, made lots of money, but diddnt think they would make much money

test audiences, focus groups etc

projected release days often change

the distributors will move the release dates around because they need to be exact

what was the stars recent films

has the film any hope for academy awards, actors who would win awards, they have to pitch it so they are at the right time

sequild, has the film already been released in the US

what certificate it has is important

saturation release may open simultaneously in 1000 screens

tent pole titles

occationally the film might be platformed, 25% of the UK

how man cinemas in the UK ? 650

how man screens? 3,400 screens

average film, how many prints ? 200

FILM MARKETING

marketing objective is to create visibility, raise awareness, engage interest

online radio

posters

made by the studio or by distributors

quad format 30"X40"

many months before the release a teaser poser may be created